Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
From Film Marketing to Healthcare: Andy Freedman on Agency Leadership, Industry Shifts, and Navigating the AI Landscape
Andy Freedman, CEO of Substance Global, recounts his journey from film production and music promotion to founding an agency that started with film marketing and now spans healthcare and pharmaceuticals. He highlights challenges and opportunities across industries, the role of referrals, and the importance of leadership and business development. Andy also touches on staffing, the impact of AI, and his experience with a record label. He wraps up with advice for aspiring agency founders and job seekers.