Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
Mark McDermott of Amplify: Creativity, Culture, and Tech in the Agency World
Mark McDermott, partner at Amplify, reflects on his path into the creative agency world and emphasizes the role of creativity and culture in shaping how audiences perceive brands. He talks about the challenges of launching a new agency in an unfamiliar market and the importance of taking a diverse approach to business development.
Mark also explores the influence of technology on the industry, stressing the need to use it authentically to enhance brand communication. Outside of his professional life, Mark is passionate about collecting records, hosting parties, and skiing.