Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
Scott Hayman on Building Hammer Creative: Game Marketing, Social Media, and Industry Success
Scott Hayman, COO of Hammer Creative 🎮, explains how his agency brings video games to market, creating content for platforms like TikTok and Instagram.
Working with top publishers like Epic and Microsoft, they develop go-to-market strategies, create key art, and capture game footage to showcase key features. They also assess campaign success using analytics and consumer feedback 💬.