Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
Nathaniel Whitejoyal on Building Scout Digital: Strategy, Data, and AI in Marketing
In this episode of the Agency Side podcast, Justin Levinson interviews Nathaniel Whitejoyal, president and owner of Scout Digital, a revenue marketing agency based in Burlington, Vermont. Nathaniel shares his journey from documentary filmmaking to digital marketing, discussing the evolution of Scout Digital and its focus on revenue marketing. The conversation covers business development strategies, the importance of data and ROI, client budgets, and the role of AI in marketing. Nathaniel emphasizes the need for product market fit and shares insights on books that have influenced his approach to business.