Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
Brett Banker: Redefining Marketing with X & O's Bold Vision
On this episode of the Agency Side Podcast, Justin Levinson sits down with Brett Banker, Co-founder of X & O, a marketing communications company redefining industry standards with its focus on speed, decisiveness, and a network of expert-level talent.
Brett shares insights into X & O's innovative business model, which emphasizes flexibility in service delivery and a deep understanding of client needs. The conversation highlights key topics such as creative resourcing, talent acquisition, and the unique partnership between Brett and Eric, whose complementary skills and shared vision drive the company’s success.
The discussion dives into the challenges and rewards of entrepreneurship in the creative agency world, including the courage to leave stable jobs, the power of strong partnerships, and the development of a groundbreaking business model. Brett also opens up about his personal interests, such as sports and cooking, and reflects on the importance of staying true to values and vision in both business and life.
This episode is a must-listen for creative professionals and entrepreneurs seeking insights on innovation, leadership, and building a values-driven business. 🎧