Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
From Film to Ads: Alex Cohn on Creativity & AI
In this episode of the Agency Side Podcast, Justin Levinson sits down with Alex Cohn, Head of Content at Zambezi, to discuss his transition from film and TV to advertising and how a chance encounter led him into the agency world.
Alex shares insights on creative collaboration, the challenges of working with celebrities, and the shifting landscape of audience engagement. He also explores short-form storytelling, marketing successes like TaylorMade Golf, and the growing role of AI in production.
Beyond advertising, Alex talks about managing budgets, scouting affordable locations, and his passion for visual storytelling—culminating in the announcement of his upcoming TV show pilot.
A must-listen for creatives and marketers navigating the evolving world of content and advertising. 🎧