Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
Grayson Sanders on Music Licensing & AI
In this episode of Agency Side, host Justin Levinson sits down with Grayson Sanders, CEO & Co-Founder of Chordal, a collaborative music licensing platform. Grayson shares his journey from classical composer to entrepreneur, detailing the challenges he faced in the sync licensing industry and how Cordell is working to simplify the process for music rights holders and licensees.
The discussion explores the complexities of sync licensing, the differences between royalty-free music and artist rights, and the impact of AI on the music industry. Grayson also reflects on his previous venture, Safari Riot, his transition from musician to CEO, and his vision for the future of Cordell.
Tune in for an insightful conversation on music, innovation, and the evolving world of licensing! 🎧