Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
Inside Highdive: Chad Broude’s Journey
In this episode of the Agency Side Podcast, host Justin Levinson sits down with Chad Broude, co-founder and Chief Creative Officer of Highdive Advertising, to explore the journey of launching and scaling a successful independent agency.
Chad shares how Highdive went from a bold idea to producing standout campaigns—including work for the Super Bowl—and what it takes to build lasting client relationships. The conversation dives into the agency’s creative philosophy, the structure behind their success, and what sets the Chicago ad scene apart.
They also discuss the evolving role of AI in advertising, the challenges of growth and pitching in a competitive landscape, and the importance of hiring talent that truly understands consumer behavior. Beyond the agency world, Chad opens up about his personal passions and the work ethic that fuels both his life and leadership.
Tune in for a candid and inspiring look at creative leadership, agency culture, and the future of advertising. 🎧