Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
Giselle Elsom: Leading Social-First
🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Giselle Elsom, Managing Director of Truffle Social, a social-first agency, to explore the fast-paced world of social media marketing.
Giselle shares her unique journey from studying music to leading a thriving digital agency. They discuss the role of AI in content creation, building strong client relationships, and staying ahead in the ever-evolving social landscape.
The conversation dives into Truffle’s approach to business development, dream clients, and the power of nurturing leadership. Giselle also opens up about the challenges of educating clients on social media’s value, the rise of TikTok, and strategies for maintaining balance as a leader.
Tune in for expert insights on creativity, team empowerment, and the future of social media marketing!