Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
Custom Soundtracks, Creator Power: Jeff Perkins on the Future of Audio
🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Jeff Perkins, CEO of Soundstripe—a leading music licensing platform reshaping how creators access and customize sound.
Jeff shares how Soundstripe’s AI-powered tools are empowering content creators with pro-level audio solutions, making it easier than ever to shape soundtracks that match their vision—without needing to be sound engineers. He walks us through the company’s approach to custom music, exclusive licensing, and artist relations, as well as its appeal to a diverse clientele—from solo creators to global brands.
The conversation dives into Jeff’s career path from the advertising world to leading a high-growth music tech company, touching on Soundstripe’s future strategies, the evolving landscape of music licensing, and the importance of copyright compliance.
Jeff also opens up about his personal transformation through fitness, and how setting goals and building habits has strengthened both his personal and professional life. From military leadership lessons to hiring for energy and potential, Jeff offers honest, actionable insights on running a values-driven company in a fast-moving industry.
Packed with takeaways on creative tools, leadership, and scaling with purpose, this episode is a must-listen for marketers, founders, and creators alike.
🎙️ Tune in for a grounded, insightful conversation on building platforms, leading with intention, and life on the agency side.