Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
Leading with Influence: Gabe Gordon
🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Gabe Gordon, CEO and co-founder of Reach Agency—an award-winning creative agency at the forefront of influencer marketing.
Gabe unpacks the journey of building Reach from the ground up, sharing how a clear vision, smart creative collaboration, and staying nimble helped the agency thrive in a rapidly shifting landscape. From early bets on influencer content to the strategic advantages of staying small and agile, Gabe offers a transparent look at what it takes to lead in modern marketing.
They dive into the evolution of influencer marketing, the power of authentic creator partnerships, and how agencies can foster real collaboration between brands and talent. Gabe also opens up about hiring in today’s market, investing in the right people, and why mixing diverse perspectives fuels stronger ideas.
Outside of work, Gabe reflects on how personal passions help him maintain balance and show up as a better leader—both at home and in the agency world.
Full of real talk and valuable takeaways on scaling, leadership, and innovation, this episode is a must-listen for agency founders, marketers, and creatives navigating the ever-changing content game.
🎙️ Tune in for a smart, thoughtful conversation on creative strategy, building trust, and what it means to grow with intention.