Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
Epidemic Sound’s Vision: Where Music Meets Innovation
🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Oscar Höglund, co-founder and CEO of Epidemic Sound—a company on a mission to soundtrack the internet and redefine how we think about music in the digital age.
Oscar shares the behind-the-scenes journey of building Epidemic Sound from the ground up, including the tough questions they faced in disrupting a centuries-old music industry. From licensing challenges to empowering artists through tech and transparency, Oscar offers a candid look at the business of music in the content era.
They dive deep into how AI and data are reshaping music customization, the impact of sound on brand storytelling, and why putting creators first is key to sustainable innovation. Oscar also talks about fostering collaboration within the creative ecosystem—and how Epidemic Sound is helping creators, artists, and brands connect through meaningful sound experiences.
Full of big ideas and grounded insights, this episode is a must-listen for marketers, creatives, and founders curious about what’s next at the intersection of tech, music, and storytelling.
Tune in for a fresh conversation on leadership, disruption, and how music continues to move culture forward.