Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
Crafting Experiences That Stick: Mark Billik on the Rise of BeCore
🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Mark Billik, founder and managing partner of BeCore—an experiential agency known for bold brand activations with clients like Nike, Red Bull, and Netflix.
Mark shares how BeCore started in a garage and grew into a powerhouse in experiential marketing by focusing on immersive, people-first experiences. He breaks down what makes a brand moment truly memorable, and how his team stays creatively agile in a fast-evolving landscape.
They dive into the art and strategy behind live experiences, the critical role of hiring the right talent, and how collaboration fuels innovation at BeCore. Mark also opens up about leadership lessons, growing a values-driven team, and advice for creatives looking to break into the industry.
This episode offers a behind-the-scenes look at the passion and precision that go into building standout brand experiences—and what it really means to lead with impact in today’s marketing world.
Tune in for an inspiring conversation on creativity, culture, and the evolution of experiential marketing.