Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
Anson Sowby on Influencer Marketing, AI, and Agency Growth
🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Anson Sowby, Co-Founder and CEO of Battery—a creative agency behind bold, innovative campaigns.
Anson shares his path from the gaming industry to building Battery, offering insights into how marketing strategies have evolved and why influencer marketing continues to be a powerful tool. He reflects on the agency’s groundbreaking partnership with Netflix, the challenges and wins of scaling an agency, and how AI is shaping the future of advertising.
Beyond the business side, Anson opens up about his personal passions and what keeps him inspired outside of agency life.
This episode offers an inside look at the creativity, resilience, and forward-thinking approach that drive Battery’s success.
Tune in for a conversation on innovation, growth, and the future of creative advertising.