Agency Side

Modern PR Unpacked with Nick Cowling

• Justin Levinson • Season 1 • Episode 55

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Nick Cowling, CEO of Citizen Relations, to explore the evolving world of public relations.

Nick shares his journey into the PR industry and how technology and AI are reshaping the field. He breaks down how Citizen is redefining modern PR by combining data-driven insights with creative strategy to build stronger, more authentic connections.

The conversation dives into the importance of reputation management, navigating hybrid work environments, and what’s ahead for PR—including the growing role of influencers and the increasing demand for transparency and trust in communications.

Tune in for thoughtful insights on leadership, innovation, and the future of public relations.