Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
Smarter PR: Data, AI & the Power of Relationships
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Laura Macdonald, Chief Growth Officer at Hotwire, to explore her unique path into public relations and how she’s helping shape the future of growth and innovation within a global PR agency.
Laura shares insights into the evolving role of data-driven strategy in communications, the growing influence of AI in modern PR, and how actionable insights power smarter decision-making. She also opens up about navigating high-stakes industry moments and why building authentic, trust-based relationships with media and influencers is more critical than ever.
The conversation dives into the fast-paced, multifaceted nature of her role — from driving business growth to fostering innovation across teams — and what keeps her energized in such a dynamic field.
Beyond the office, Laura talks about her passion for skiing and training for half marathons, reflecting the same focus, endurance, and drive that define her leadership style.
Tune in for a candid conversation about growth, innovation, and what it takes to lead in today’s rapidly evolving PR landscape. 🎙️