Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
Adrianna Bevilaqua on Leading Creativity, Culture, and Innovation
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🎧 In this episode of the podcast, host Justin Levinson sits down with Adrianna Bevilaqua, Chief Creative Officer at M Booth, to discuss her journey from studying art history to leading the creative direction of a major marketing agency.
Adrianna shares insights on how creativity and cultural awareness shape modern campaigns, and why staying ahead of cultural trends is essential in today’s fast-moving communications landscape. She also talks about the evolving role of AI in the creative process and how emerging technologies are influencing the way agencies develop ideas and connect with audiences.
The conversation highlights the importance of authentic relationships in the industry, both with clients and within creative teams, and how collaboration helps drive meaningful work. Tune in for a thoughtful discussion on creativity, culture, and the future of marketing in an AI-driven world. 🎙️