Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
How Brands Drive Cultural Impact Through Creators
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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Glenn Ginsburg, President of QYOU Media, to explore his journey from traditional media and entertainment to becoming a leader in creator and influencer marketing.
Glenn shares how brands can move beyond traditional advertising by leveraging creators, social platforms, and cultural relevance to build campaigns that truly connect with audiences. From his early days at Marvel, Comedy Central, and Disney to leading creator-driven strategies for major global brands, Glenn offers insights into the evolution of social media marketing and where the industry is headed next.
The conversation also dives into campaign strategy, measuring impact in creator marketing, the growing role of AI and data in the industry, and how brands can stay authentic while scaling their reach.
Tune in for an insightful discussion on creators, culture, and the future of marketing. 🎙️