Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
Why Creator Marketing Continues to Win
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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Alessandro Bogliari, CEO of The Influencer Marketing Factory, to discuss his journey from Milan to building a global influencer marketing agency in New York.
Alessandro shares insights into the evolution of influencer marketing, the growing impact of AI on the creator economy, and how brands can stay culturally relevant in a rapidly changing digital landscape. He also opens up about entrepreneurship, scaling a business, and the mindset needed to stay creative and adaptable in today’s industry.
The conversation dives into creator trends, campaign strategy, and where influencer marketing is headed next—plus valuable advice for entrepreneurs and marketers looking to grow in the creator economy.
Tune in for an insightful conversation on creators, AI, and the future of marketing. 🎙️