Agency Side
Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.
Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.
We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.
I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.
Agency Side
How Strategic Thinking Creates Better Creative
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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Laura Janness, Co-founder and Chief Strategy Officer at Orchard, to discuss her journey from advertising intern to agency founder and the lessons she's learned along the way.
Laura shares her perspective on the power of strategic thinking, building stronger partnerships between strategy and creative, and why the best ideas come from collaboration. She also discusses embracing innovation, including the growing role of AI in marketing, while staying focused on creating meaningful work that delivers real results.
The conversation explores agency leadership, challenging traditional ways of thinking, fostering a culture of curiosity and adaptability, and how strategy can elevate creativity in today's rapidly evolving marketing landscape.
Tune in for an insightful conversation on creative strategy, agency leadership, innovation, AI, and the future of advertising. 🎙️